Campaign

We call on the government to implement serious public health measures to save the health of the nation.

Passive Smoking Kills

The Foundation was approached earlier this year by a member of the advertising agency, Clemmow Hornby Inge, who offered to develop an innovative campaign.

A third campaign advert is available to view - rc_smoke

"Clemmow Hornby Inge is a top 20 UK advertising agency, planning and creating campaigns for a variety of high profile clients. Through contact with lung cancer we found out about the work of The Roy Castle Lung Cancer Foundation and were hugely engaged by their cause, and wanted to see how we could help. Working with them we developed a cross media campaign to help raise the profile of their cause and the work they do. The campaign is designed to help communicate to a wide range of new audiences, so includes online, radio, posters, press and tactical advertising, all of which lead consumers to find out more about the charity's work."

You can see the range below:

Specially designed website www.passivesmokingkills.org on which you can see two short (shocking) videos
Radio advert - opens an mp3 file
Posters displayed on the Kings Road, London
Press ad in 'Loot'
Supermarket card (A5) - has appeared around everyone at the agency's local areas - you could put one up in your local supermarket too!
Internet banner ads - secured 'airtime' on telegraph.co.uk

Please feel free to use any of these items and help us to give the campaign as wide an audience as possible.