Quotes from Claude Teague
R.J. Reynolds Tobacco Company,
"Research Planning Memorandum on Some Thoughts About new brands of Cigarettes for the Youth Market"
February 2nd 1973

"Realistically, if our company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion this will require new brands tailored to the youth market…"

"The beginning smoker and inhaler has a low tolerance for smoke irritation, hence the smoke should be as bland as possible"

Quote from memo by H.D. Steele Brown & Williamson, 1978

"Very few consumers are aware of the effects of nicotine, i.e., its addictive nature and that nicotine is a poison."

Quote from Colin Greig
British American Tobacco

"Let us provide the exquisiteness, and hope that they, our consumers, continue to remain unsatisfied. All we would want then is a larger bag to carry the money to the bank."

Addison Yeaman
Brown & Williamson
memo dated 17th July 1963

"Moreover, nicotine is addictive. We are, then, in the business of selling nicotine, an addictive drug effective in the release of stress mechanisms."

Quote from Claude Teague
R.J. Reynolds Tobacco Company

"Research Planning Memorandum on Some Thoughts About New Brands of Cigarettes for the Youth Market"
February 2nd 1973

"The smoking-health controversy does not appear important to the [young] because, at eighteen one is immortal. Further, if the desire to be daring is part of the motivation to start smoking, the alleged risk of smoking may actually make smoking more attractive. Finally, if the 'older' establishment is preaching against smoking, the anti-establishment sentiment discussed above would cause the young to want to be defiant and smoke."