Press releases

13/12/2005

Could Wirral Girl Be New Saatchi?

Fifteen year-old Vicke Cheung from the Wirral has won a national design competition by creating a logo for Liverpool-based charity The Roy Castle Lung Cancer Foundation's soon-to-launch Anti-Tobacco Youth Campaign (ATYC) forum.

The Foundation, the only charity in the world dedicated to beating lung cancer, launched the ATYC logo competition as a first step towards establishing a young people's forum. Its recent research, in conjunction with Liverpool John Moores University, revealed that a third of primary school children have tried smoking - clearly indicating a need to campaign to support the health of young people.

Mike Unger, chief executive of The Roy Castle Lung Cancer Foundation says: "Everything about ATYC will be driven by young people and identifying a logo is a very important first step in establishing the forum's brand identity. Vicke's design really stood out from hundreds of entries and will be used on all marketing materials for ATYC, including the website."

Vicke's prize for winning the competition was a unique opportunity this week, to work with an creative director at pioneering advertising agency Saatchi & Saatchi in London, where they helped put the final touches to her design.

Kate Stanners, executive creative director at Saatchi & Saatchi says: "We loved working with Vicke to finalise her logo. In fact, we didn't have much work to do as her design already clearly signified what ATYC will be about. Nurturing young people is a real priority to Saatchi & Saatchi - we're an ideas company and believe that ideas can come from anywhere, and from anyone."

Once it launches, ATYC will empower young people, by enabling them to campaign and speak out to friends, relatives and even government about the horrifying impact smoking has on their lives.

The Foundation actively helps to educate children in schools throughout the country about the dangers of smoking and encourages young people to campaign against tobacco through its educational programme, KATS (Kids Against Tobacco Smoke) for younger children, and the forthcoming ATYC group.

Vicke Cheung, winner, The Roy Castle Lung
Cancer Foundation's ATYC logo competition

NOTES TO EDITORS:
The Roy Castle Lung Cancer Foundation is the only charity in the world wholly dedicated to defeating lung cancer – the biggest cancer killer in the UK. The charity’s approach benefits current and future lung cancer sufferers alike:

• The foundation funds research programmes to detect lung cancer at a very early stage, which will save lives and is vital to the development of a future therapy.
• The foundation offers patient support, advocacy and an information network providing information, guidance and support relevant to the needs of lung cancer patients and their families.
• The foundation facilitates support groups across the UK that assist sufferers to come to terms with the disease and provide patient advocacy services.
• The foundation operates ‘Quit Smoking’ services for adults (Fag Ends) and its KATS (Kids Against Tobacco Smoke) educational programme which encourages young people never to start smoking.
• The Roy Castle Lung Cancer Foundation runs fundraising events and charity shops, both of which help to generate much needed voluntary donations (public and corporate), on which it relies to continue its fight to defeat lung cancer.
• Saatchi & Saatchi is a member of the Publicis Groupe, the worldwide communications company. The London office is just one of 138 that Saatchi & Saatchi have in 84 countries around the world. Saatchi & Saatchi London consists of 500 talented people, producing great ideas. For more information please contact Kati Holloway, Head of PR & Media Relations on 0207 462 7280.

Issued by Weber Shandwick on behalf of The Roy Castle Lung Cancer Foundation (Registered Charity 1046854) - for further media information please contact: