Red Lipstick Selfie

Red Lipstick Selfie banner

Women (and men!) are being invited to wear red lipstick and post a selfie on social media to raise awareness of the biggest cancer killer of women - lung cancer.

The trend, known with the hashtag #redlipstickselfie, was set up by Victoria Herd, as a tribute to her mum, Janice Leverett, who died from lung cancer in March 2014.

She said: “I was absolutely devastated being an only child and we were really close and I wanted to get something positive out of something really bad that happened.”

Paula Chadwick and Victoria Herd do a #redlipstickselfie

She chose to make it about red lipstick because her mum wore it constantly, “even on the beach or in hospital having an MRI scan.”

Victoria, who tweets via @Kiss_LungCancer,  added: “We didn’t realise how unfunded lung cancer is and it’s the biggest killer among women,” she said. “I thought lets do something to help their research.

“People are really positive. They didn’t know lung cancer affected so many people.

“Anything to do with cancer, people get behind because these days everyone knows someone who’s been affected with cancer. The biggest thing is you don’t have to be a smoker to get lung cancer and that scares people.”

Man doing red lipstick selfie

More than 16,0001 women die from lung cancer every year compared to 11,6432 from breast cancer, 919 from cervical cancer3 and 42714 from ovarian cancer.

The #redlipstickselfie campaign aims to reduce the number of women dying from lung cancer by raising more awareness about the disease.

Paula Chadwick, chief executive of Roy Castle Lung Cancer Foundation, said: "We want to make women just as aware of lung cancer as they are of breast cancer.

"There are many ways this campaign can help from raising awareness of the symptoms of lung cancer to encouraging more investment from government and other charities into research to help beat the biggest cancer killer."

1 – accessed June 24, 2015

2 – accessed June 24, 2015

3 - accessed June 24 2015

4   - accessed June 24, 2015


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