Charity to partner with fitness app
Roy Castle Lung Cancer Foundation is to be the official charity partner for a new fitness app.
ForFit is the first ever fitness tracking app to motivate its users to get fit with social and charitable forfeits.
The app sets users random challenges, such as completing a run or a cycle in a set amount of time. If they successfully complete the challenge, they can impress their friends whilst getting fit at the same time.
If they fail to complete the challenge, they can either pay a small fine of $4, or an embarrassing video, photo or status will be posted to their personal Facebook wall, as well as ForFit’s live web feed.
65% of the user’s fine will be donated to Roy Castle Lung Cancer Foundation, provided the user is based in England.
ForFit aims to make exercise fun and interactive, and encourage young people and fitness beginners to get active whilst raising funds and awareness for worthy causes at the same time.
Ben Blackman, Director of Fundraising, said “We’re really excited to be the official charity partner for ForFit in England. The app is a fun, flexible way for people to raise money for us, while keeping fit and healthy at the same time.
“A lot of our supporters take on runs, cycles and other fitness events to raise vital funds for us, and ForFit is a great way for them to set themselves mini-challenges while they are training. I’m currently training to do the Great North Run myself and will definitely be using it.
“We hope the app will motivate more people to take up exercise, and in doing so look after their lungs.
For full details, and to download the app, visit www.fitjustgotreal.com