Monday 09 March 2015 at 10:34
Roy Castle Lung Cancer Foundation announces merger plan
Roy Castle Lung Cancer Foundation has announced plans to merge with the Deborah Hutton Campaign and its youth anti-smoking project Cut Films.
Cut Films was originally launched by commercial film director Charlie Stebbings in memory of his late wife, Vogue health editor Deborah Hutton, who died of lung cancer in 2005. The project will retain its name and will continue to be led by current director Emma Wrafter as she joins Roy Castle Lung Cancer Foundation as director of prevention and education.
The project encourages young people to highlight the dangers of tobacco among their peers by producing short films, which are then entered into a series of regional and national competitions and voted upon by members of the public and a panel of judges.
Youth workers from the London-based charity also visit schools to train young people in film production, meaning they gain valuable skills from the process, which attracts more than 350 entries and ranks as one of the UK’s largest film competitions.
Cut Films hopes that, by joining the UK’s only dedicated lung cancer charity, it will be able to increase its impact, replicate the project and engage many more young people nationwide.
Paula Chadwick, chief executive of Roy Castle Lung Cancer Foundation, said: “Cut Films has done some incredible work educating young people about the harmful impact of smoking and the practices of the wider tobacco industry.
“As we mark our 25th anniversary, it’s crucial that we continue to find new ways to engage audiences intuitively with impactful messages and this move will allow us to harness our collective strengths to that end.
“Not every lung cancer diagnosis is linked to smoking but the link cannot be disputed nevertheless. We look forward to working with the Cut Films team to prevent the next generation of potential lung cancer patients.”
Emma Wrafter, director at Cut Films, said: “Cut Films currently works with over 4,000 young people each year and by joining the team at Roy Castle Lung Cancer Foundation, we hope to be able to increase the impact of our project and reach thousands more young people in the UK with this innovative education early intervention project.”